Stihl is a well-known German-based company that specializes in the manufacturing of outdoor power equipment, including chainsaws, trimmers, and blowers. The company has been operating in China since 1994 and has established itself as one of the leading players in the Chinese market.

History of Stihl’s Operations in China

Stihl first entered the Chinese market in 1994 with a joint venture partnership with a local Chinese company. The joint venture, known as Stihl (China) Limited, was established to manufacture and distribute Stihl products in China. Over the years, Stihl has expanded its operations in China, opening several manufacturing facilities and distribution centers across the country.

Manufacturing Facilities

Stihl has a total of 12 manufacturing facilities in China, with 5 located in the provinces of Jiangsu, Zhejiang, Shanghai, Shandong, and Henan. The company’s Chinese factories produce a wide range of products, including chainsaws, trimmers, blowers, and other outdoor power equipment.

Product Range

Stihl offers a wide range of products in China, including:

• Chainsaws: Stihl offers a range of chainsaws for both professional and consumer use.
• Trimmers: Stihl’s trimmer lineup includes models for both domestic and commercial use.
• Blowers: Stihl’s blower lineup includes backpack blowers, handheld blowers, and leaf blowers.
• Other Products: Stihl also offers a range of other products in China, including hedge trimmers, pole saws, and pruning saws.

Marketing and Sales

Stihl operates a network of over 1,000 dealerships across China, with sales and marketing offices located in major cities such as Shanghai, Beijing, and Guangzhou. The company also has a strong online presence in China, with e-commerce platforms on Alibaba, JD.com, and other popular Chinese websites.

Research and Development

Stihl has established a research and development center in China, which is responsible for developing new products and technologies to meet the needs of the Chinese market. The company works closely with local universities and research institutions to stay up-to-date with the latest developments in outdoor power equipment technology.

Social Responsibility

Stihl is committed to social responsibility in China, with a focus on environmental protection, employee welfare, and community development. The company has implemented various initiatives to reduce its environmental impact, including the use of renewable energy sources and waste reduction programs.

Comparison to Competitors

The Chinese outdoor power equipment market is highly competitive, with several major players operating in the country. Stihl’s main competitors in China include:

• Husqvarna: A Swedish-based company that specializes in outdoor power equipment.
• Honda Power Equipment: A Japanese-based company that offers a range of outdoor power equipment products.
• Bosch: A German-based company that offers a range of outdoor power equipment products, including chainsaws and trimmers.

Conclusion

Stihl’s operations in China have been successful due to the company’s commitment to product quality, customer service, and social responsibility. With its strong network of dealerships and online presence, Stihl is well-positioned to continue its growth in the Chinese market.

Technical Details

• Production Company: Stihl (China) Limited
• Release Date: 1994
• Runtime: N/A
• Format: Outdoor power equipment manufacturer
• Product Range: Chainsaws, trimmers, blowers, and other outdoor power equipment

Awards and Recognition

Stihl has received several awards and recognition for its operations in China, including:

• 2019 China’s Most Valuable Brand Award: Stihl was recognized as one of the most valuable brands in China by the China Enterprise Confederation.
• 2018 China’s Best Employer Award: Stihl was recognized as one of the best employers in China by the Human Resources Management Association.

Specifications

• Number of manufacturing facilities: 12
• Locations of manufacturing facilities: Jiangsu, Zhejiang, Shanghai, Shandong, and Henan provinces
• Product range: Chainsaws, trimmers, blowers, and other outdoor power equipment
• Dealerships: over 1,000 dealerships across China